Sponsorship Proposal For Event Samples †MyAssignmenthelp.com

Question: Discusss about the Sponsorship Proposal For Event. Answer Introduction: Event organization is the matter of high importance as it undertakes number of coordinators responsible for the success of the event proposed to be organized. Event organization needs a proper understanding on the theme and it also requires proper quantification of the budget and other modes of sponsorships. This paper proposes an effective sponsorship for the event planned to be organized. It also develops acash management plan for the event with the help of the basic requirements and the advanced requirement of such. The following structure shall help the event manager structure a solid layout of the event: Event Type: Mass Healthcare and Medical Awareness Event Location: New South Wales Audience Information: Since last year the event was full of some important delegates from some important companies and they were quite satisfied with the service provided to them, we look forward to attend the same strata of audiences. This cocktail party would be more eventful with the grace of some of the CEOs and directors of renowned healthcare and medicine companies like Ranbaxy, Sanofi and others. The event would be graced with the visit of the director general of AIHW who will be focusing on the development of health care development of the country. Due to such heavy weights of the delegates the event needs to be lifted to the newer version from the last years participation. For the purpose of this era this has to be taken in to certain consideration with the effective result of this event. On top of that it needs to be taken in to consideration that the basis of the entertainment needs to be taken in to certain consideration. Last year the event drew affluent audiences who could afford to pay for the cultural fest. The household income crossed $ 110,000 for more than 40 % of the attendees purchased products and services from the event. This time we plan to put some important stalls and mini outlets for food, beverage, books and medical kits with directories so as to reach to the greater number of the audiences. The quality of the service provision such as personal medical counseling and medical advisory would be effective for the audiences. So we need greater quality and amount of sponsorship so that no set back can be detected in terms of service provision. A strong setup is needed for the event. Event Marketing Value: Marketing value of the event lies in the act of advertising, direct sales method, promotional activities and reaching to the target audience. Advertising: Advertisement would be practiced with the help of print media and electronic media. Since this event is going to be associated with healthcare and medical awareness issues the association with the electronic media would not be as much effective as expected from the events related to entertainment. The event would be advertised through four different newspapers in the New South Wales. We would further like to optimize social media services so as to excel the publicity of such. In order to do so we would hire some SEO and SMO experts who would be working upon it. The designs of advertisement would depend upon the quality of graphic services. We hereby plan to frame indigenous art so as to promote such culture and we would also focus on the promotional activity of the indigenous groups. The aim of this design is to provide the audiences with the core concept of the health issues of the deprived class of the country. Direct Sales: There is a huge opportunity for the number of audiences to come down to the event because of constant development of the personal contacts with the attendees. Moreover, a long terms contact with the vendors and the suppliers would also be fruitful for the act of sponsorship. This would minimize the extra cost for logistics and supply chain. Thus the sponsorship can focus on the investment for the quality of the event. The carrying cost and storage cost would be minimized because of the contact base that we have with the providers. Promotion: The promotion of the event would be channelized through social media and search engine optimization process. On top of that some mini events would be taken in to consideration that has been planned to effective a month prior to the major event. Roles to be allocated: In this context a specification of job role needs to be taken in to consideration. In order make a proper cash management plan, one need to specify the followings tasks: Drafting of Documents Prefunding Managing Cash- flow Supply Relation Sponsors and Exhibitors Revenue Start-up of Marketing Payment Terms Credit Control Cash- Flow: Starting Cash Position 0 Inflow (Source of Fund) Cash Sales 3000 Collection from Accounts Receivable 0 Other Cash Receipts 0 Total Cash Inflow 3000 Outflow (Use of Fund) Fixed Cost $1,050 Administration $1,200 Marketing $1,000 Operations $2,000 Total Cash Outflow 5250 Closing Cash Position -2250 With the aforementioned cash flow it can be stated that the projected cash inflow would be AUD $3000 and the total cash outflow would be AUD $ 5250. The fixed cost shall remain between AUD $ 1000 and AUD $ 1100 so that a balance can be maintained within the inflow ad the outflow. Cash Management Plan: Setting up the Event Accountant's fees $100 Solicitor's fees $50 Business Registration Fee $80 Insurance $150 Licences $100 Workers compensation $0 Setting up the premises Lease deposit and advance rent $350 Utility bonds and connection $100 Stationery and office supplies $600 Plant and equipment Equipment $500 Vehicles $400 Telecommunications $300 Computers and software $700 Total Start Up Cost 3430 Conclusion: This plan is going to be set up with the help of the engagement of proper cash management. As a matter of fact, this has to be taken in to certain consideration with the effective changes. Having conceptualized theevent management plan it can thus be stated that the event would be profit making. The front page of the advertisement for the event would be full of advertisement of the sponsoring companies. Bibliography: Bodie, Z., Kane, A. and Marcus, A.J., 2014.Investments, 10e. McGraw-Hill Education. Bruhn, M. and Holzer, M., 2015. The role of the fit construct and sponsorship portfolio size for event sponsorship success: a field study.European Journal of Marketing,49(5/6), pp.874-893. Cornwell, T.B., 2014.Sponsorship in marketing: Effective communication through sports, arts and events. Routledge. Getz, D. and Page, S.J., 2016.Event studies: Theory, research and policy for planned events. Routledge. Rose, P.D.M., Allen, R.D.J., Vreugdenhil, D.J. and Stafford, I.F.D.K., 2015. BUDGETORDINANCE. Uhrich, S., Koenigstorfer, J. and Groeppel-Klein, A., 2014. Leveraging sponsorship with corporate social responsibility.Journal of Business Research,67(9), pp.2023-2029. Vivero, D.A., Caballero, J.A., Othman, A.M., Jamshidian, F., Cadag, E.M.G., Yarlagadda, A.C., Fingal, J.L., Dunkman, N.C., Shah, K.D., Strauser, W.K. and Lin, M.H., 2016.Data analysis mechanism for generating statistics, reports and measurements for healthcare decisions. U.S. Patent Application 14/990,744.